Zenith Media has poached account director Chris Hayward from sales
Hayward, who resigned from his job as account director on Wednesday,
will join the agency as a director in its TV buying unit. A start date
has yet to be decided.
Hayward’s move is a return to the agency side of the business. He joined
United News and Media-owned TSMS in November 1998 from Saatchi &
Saatchi, where he was deputy media director working on the Procter &
Before joining Saatchis, Hayward was group media director at Universal
McCann and ran the pounds 45 million Nestle business for eight years. It
is not known which accounts he will handle at Zenith.
Zenith’s chief executive Graham Duff said: ’If we are to continue to
define, or rather redefine, excellence in TV buying, then we have to
bring in the best staff.
’As far as I’m concerned, we had a shortlist of one for this job. I have
the highest regard for Chris - he has a terrific TV negotiation pedigree
and he’s ludicrously bright, even if he is an Everton fan.’
Zenith is one of the UK’s largest media agencies and has offices in 25
countries across Europe. Its UK clients include Mars, Rover and BT.