Christmas appeal

The Terrence Higgins Trust has launched its first peer-get-peer DM fundraising activity to coincide with World AIDS Day on 1 December. Run through Target Direct, it targets supporters through its annual newsletter, asking them to forfeit Christmas presents by asking friends to donate instead. A reactivation mailpack is also going out to 15,000 lapsed supporters.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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