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Christmas Opportunities in OOH with Talon Outdoor

Christmas Opportunities in OOH with Talon Outdoor

The Christmas market is worth approximately £90 billion, with an estimated 2.5% rise in Christmas retail spend in 2015. The high street and malls are still the most popular destinations for Christmas shopping, and 8 out of every £10 is being spent in store. With this in mind, Talon have put together two packages that will enable advertisers to capitalise in the build up to Christmas: Weekend retail activation pack (two weekends) - A digital OOH weekend pack featuring the UK's best performing sites & Black Friday (November 27th) three day digital pack.

The main objectives around these opportunities are to drum up brand awareness in the build up to Christmas. With 20% of people in 2014 using their smartphone to buy gifts, now is a key time to capitalise on the emerging mobile commerce market.

The festive season is a time of the year when people are travelling, spending and entertaining in large numbers. Your audience is extremely mobile, ensuring a key time of year for both domestic and international travel.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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