A chronology of advertising's flotations

1983 The then Wight Collins Rutherford Scott joins the Unlisted Securities Market. On the first day of dealings, its shares double in value. As WCRS, the agency's senior managers are currently negotiating a buy-out from its Havas parent.

1983 Boase Massimi Pollitt goes one better by seeking a full Stock Exchange listing, joining Saatchi & Saatchi and Geers Gross as quoted UK agencies. It famously fought off a hostile takeover attempt by France's BDDP. As DDB London, the agency is now owned by Omnicom.

1984 Lowe Howard-Spink Campbell-Ewald, then the UK's 16th-largest agency, goes for a full listing through an offer for sale of around 30% of its shares. Subsequently acquired by Interpublic, which merged it with Ammirati Puris Lintas.

1985 Davidson Pearce, then ranked the seventh-largest UK agency, floats. One-third of its shares are offered for sale, valuing the group at about £18m. Agency later subsumed into BMP.

1985 Abbott Mead Vickers becomes a public company, offering 3.66m shares at 180p each. The sale of 29% of its equity raises £6.6m and is over-subscribed 30 times by would-be investors. Six years later, AMV merges with BBDO under the Omnicom umbrella.

1985 Yellowhammer joins the USM, generating almost £3m. Jon Summerill, its chairman, pockets £1.95m but declares: "I don't feel guilty." The agency is later rescued by D'Arcy Masius Benton & Bowles.

1986 Gold Greenlees Trott joins the Stock Market through an offer for sale of 34.6% of its issue capital. Three million shares at 165p each are realised, capitalising the agency at £14.3m. Later the loss of its Procter & Gamble business wipes 40% off its share value and Omnicom buys it for $235m.

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