Chrysalis Radio is pledging to install digital radios in hundreds
of black cabs if it wins the digital licence for London.
The company is already testing the scheme, having installed a radio that
only plays Heart 106 in a London taxi.
When the cab door swings open, the radio automatically starts
broadcasting the station and switches off as the customer leaves.
Passengers have the freedom to adjust the volume from the back of the
Chrysalis negotiated the deal with Taxi Media and has also paid for 50
taxis to display the Heart 106 logo.
If the trial run proves a success, Chrysalis intends to install digital
radios in hundreds of cabs across London once it has secured a digital
licence for the area.
Chrysalis has applied for the second digital multiplex as part of a
consortium called MXR with radio groups Border, Soul Media and the Daily
The successful applicant will be announced this May.
Miriam Nevill, Heart’s brand marketing and promotions director, said:
’Heart is a central part of London life. Listening to the station while
travelling around one of the most exciting cities in the world is
Separately, Chrysalis has signed a cross-promotion deal with HMV. Galaxy
FM listeners will hear tracks that are available at HMV. The CDs will
then be played in Galaxy-branded areas of the stores.