Chrysalis takes the Galaxy radio brand into the North-east

Chrysalis Radio’s Galaxy brand has strengthened its hold on the northern market following its successful bid for the North-east licence.

Chrysalis Radio’s Galaxy brand has strengthened its hold on the

northern market following its successful bid for the North-east

licence.



The Galaxy network, which already comprises Galaxy 101 Bristol, Galaxy

102 Manchester and Galaxy 105 Yorkshire, will now reach about 11 million

adults. The new licence covers the population of Tyne & Wear, Cleveland,

Durham and some parts of Northumberland and North Yorkshire. The adult

population of the area in which the service will be received is around

two million.



Chrysalis won the licence last Friday, fending off competition from 13

other applicants. One, Northern Radio Initiative, was disqualified.



Don Thomson, the group sales director of Chrysalis, said: ’We can now

put the Manchester, Yorkshire and Tyne Tees regions together, which will

make an incredibly strong sell in the North.



’The North-east is a region that has been dying for a dance music

station, as the other stations up there have a very broad appeal.’



Jonathan Gillespie, the head of radio at BMP Optimum, said that awarding

the licence to an established radio group was healthy for the

medium.



’Chrysalis is helping to build a youth brand across the UK that is

consistently bettering its own performance Rajar after Rajar. For the

advertiser, it’s great to have increased choice.’



The station is expected to launch between April and June next year with

a staff of 35, which will include a managing director, sales director

and programming controller.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).