Churchill's famous nodding dog goes on a road trip in the insurance brand's first TV advertising from WCRS. The TV spots take the eponymous brand icon to towns around the country where people are invited to visit roadshows where they can "challenge Churchill" to give them a better deal on their car insurance. In one scene, a crowd gathers around the dog and a woman asks him if he can guarantee to beat the price she's paying on her car insurance. He answers with his trademark catchphrase "ah yes". Elsewhere he's asked if Churchill has call centres in the UK and whether it can beat someone's home insurance deal. The answer is always the same "ah yes" in each case. The endline reads: "challenge Churchill."