Churchill dog returns with Sian Lloyd in WCRS ad

LONDON - WCRS's latest TV campaign for Churchill sees its jowly canine mascot reveal his secret sausage fantasies as well as his passion for 80's classic rock.

The first of two spots for its home insurance product sees the hound enjoying a back garden barbecue with a couple of friends.

After discussing the home insurance deals on offer, one of his chums is so impressed he asks: "Is there anything I can do for you?"

We then see a glimpse of Churchill's secret dream - to be fed a sausage by TV Weather girl Sian Lloyd, before Churchill quickly declines his friend's offer.

A second spot for motor insurance sees the mutt rocking along to the Whitesnake classic ‘And Here I go Again on My Own'.

Credits

Project name: Challenge Churchill
Client: Churchill Head of Brand, Chris Watney
Brief: Get home and motor insurance customers to Challenge Churchill
Creative agency: WCRS
Copywriter: Zac Ellis, Rich Littler
Art director: Rich Littler, Zac Ellis
Planner: Olivia Bebb
Media agency: Mediacom
Media planner: Nick Jefferies, Josh Howdle-Fuller
Production company: RSA
Director: Mat Kirkby
Editor: Joe Guest @ Final Cut
Post-production: The Moving Picture Company
Audio post-production: Nick Angell at Angell Sound
Exposure: National TV & Radio

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).