Dawn French is starring in a series of TV ads for Churchill after replacing Martin Clunes as the face of the insurance brand. The new campaign, created by WCRS, will see the actress encounter the brand mascot Churchill while looking for a pet at Battersea Dogs Home. A series of four 30-second ads will show how the relationship between the characters develops. The ad was created by Jane Briers and Dave Cornmell. It was directed by Dominic Brigstocke through Tomboy Films.