Churchill ties up with Pontin's for new stage show

Insurance brand Churchill is partnering with holiday park company Pontin's to launch a 'Bluecoat' show featuring its bulldog character, as the RBS Insurance-owned brand looks to highlight its Britishness.

Churchill: partnering with Pontin's for stage shows
Churchill: partnering with Pontin's for stage shows

The Churchill mascot will appear in a weekly stage performance, called ‘Party Time', at five Pontin's sites across the UK, including Burnham-on-Sea, Somerset, and Camber Sands in Sussex. Performances will run from this month until October.

The Churchill dog will share the stage with celebrities such as Bobby Davro, and ‘X Factor' contestants Same Difference and Eoghan Quigg.  Previous Pontin's Bluecoats include Shane Richie, Brian Conley, Bradley Walsh and Lee Mack.

Peter Deane, head of brand at Churchill, said: "We are thrilled that Churchill will be back on stage this summer at Pontin's, following in the footsteps of some of Britain's best loved entertainers. The summer season at Pontin's will be great fun for all the family and I am sure that ‘Party Time' with Churchill will be a massive hit."

Last winter, the Churchill character appeared in more than 20 pantomimes across the country, alongside celebrities such as ‘Torchwood' lead John Barrowman, ex-‘EastEnders' actor Shane Richie and comedian Joe Pasquale.