CIA Medianetwork has hired the former Zenith Media broadcast
director, Phil Hertel, to shore up its largest account, the pounds 25
million Lloyds-TSB business.
Hertel, who moved from Zenith to spend a brief time in charge of the
Procter and Gamble unit at Saatchi and Saatchi in 1995, has most
recently been working as a media consultant for Capital Radio. He joins
CIA as a new board account director and will head an eight-strong team
that oversees the Lloyds-TSB business.
CIA, the former incumbent on the TSB account, won the Lloyds-TSB
business in a pitch against the Network and Lloyds’ media agency, Lowe
Howard-Spink, last year.
Hertel will report directly to CIA’s deputy managing director, Marco
Rimini. Rimini said Hertel would take charge of pulling together
Lloyds-TSB’s spend on sponsorship, CD-Roms and the Internet, as well as
on conventional media.
’Phil’s experience at agencies such as O&M Direct and Saatchi and
Saatchi, as well as the fact that he’s a well-known figure in the media
industry, make him the perfect candidate to work across all of
Lloyds-TSB’s activities,’ Rimini commented.
The appointment of Hertel comes as CIA promotes Jackie Almeida and Matt
James to the board. They both take up positions as directors.