CIA makes U-turn on IPA membership

The CIA Group, a founder and staunch defender of the media specialists’ trade body, the Association of Media and Communications Specialists (Amco), is to apply for membership of Amco’s rival body, the Institute of Practitioners in Advertising.

The CIA Group, a founder and staunch defender of the media

specialists’ trade body, the Association of Media and Communications

Specialists (Amco), is to apply for membership of Amco’s rival body, the

Institute of Practitioners in Advertising.



The initiative could see the two trade bodies working more closely

together.



Chris Ingram, the chairman of CIA, was one of the main driving forces

behind the setting up of Amco and its predecessor, the Association of

Media Independents.



Previously, the agency has stood firm against the trend of other media

shops to join the IPA. Now Ingram and his UK management team, headed by

Mike Elms, have decided the time is right to approach the IPA, but they

also remain committed to Amco.



CIA’s application will go before the IPA Council on 4 December and looks

set to be given a green light. Nick Phillips, the director-general of

the IPA, said he welcomed CIA’s application.



’CIA is a major brand in the market. The IPA has some 20 media agencies

in membership at the moment and CIA would add considerable extra

strength to this.’



Amco represents a broader range of communication companies than the

IPA.



Don Sperring, the chairman of Amco, said he was happy for Amco members

to join their own vertical trade bodies such as the IPA and he looked

forward to working more closely with the IPA on media issues.



Amco is now expected to concentrate more on the future of the media

industry and leave lobbying on media issues to the IPA.



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