CIA Medianetwork gets structural revamp

David Wheldon, the recently appointed chief executive of CIA Medianetwork, has unveiled a new management structure for the agency which will see the departure of Alan Brydon, managing director, and a new role for its chairman, Tony Kenyon.

David Wheldon, the recently appointed chief executive of CIA

Medianetwork, has unveiled a new management structure for the agency

which will see the departure of Alan Brydon, managing director, and a

new role for its chairman, Tony Kenyon.



Brydon is expected to leave the agency at the end of the month. His

departure has been described as amicable and by mutual consent and he

will not be replaced in the managing director role.



Instead, the day-to-day running of the media company will be overseen by

four management heads: Tim Nelligan, head of broadcast, Andy Martin,

head of non-broadcast, David Fletcher, head of planning, and Andy

Bolden, head of client servicing.



At the same time CIA Medianetwork’s chairman, Tony Kenyon, is moving to

a new group role as deputy chairman of the CIA UK Group. CIA’s parent,

Tempus, acquired Kenyon’s IDK media operation in 1998 but since then

Kenyon has become part-time.



The restructure is the first major manoeuvre by Wheldon since taking

over the helm of the ailing media company towards the end of last

year.



Wheldon took over a company whose billings were down 24 per cent year on

year by the middle of 1999 and the managing director role became

increasingly untenable as the client base shrunk.



At the same time, sources suggest that the departure of Brydon, Kenyon

and the new-business director, Kevin Shute, who left at the end of 1999,

could save the agency up to pounds 400,000 in wages.



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