CIA research shows Evans ahead of Zoe Ball in radio battle

Chris Evans is winning the radio breakfast war against rival Zoe Ball, according to research by BMRB for the media research specialist, CIA MediaLab.

Chris Evans is winning the radio breakfast war against rival Zoe

Ball, according to research by BMRB for the media research specialist,

CIA MediaLab.



Asked the question: ’Given the choice, would you listen to Chris Evans

or Kevin Greening and Zoe Ball in the morning?’, 32 per cent of adults

chose Chris Evans, while 18 per cent chose Zoe Ball.



In answer to the question: ’Which of the following radio breakfast shows

do you listen to in the morning?’, 16 per cent of all adults said Chris

Evans, 11 per cent said Kevin Greening and Zoe Ball, while 3 per cent

listened to both.



It has been argued that Radio 1’s audience decline was due in part to

its specific targeting of 15- to 24-year-olds.



A spokesperson for Radio 1 said: ’The real figures will be made

available in January when the Rajars come out. These will show the views

of real listeners, not answers to hypothetical questions.’



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