CIA scoops pounds 10m Rank Holidays

CIA Medianetwork has scooped the pounds 10 million Rank Holidays centralisation account to add to the centralised Rank Leisure business it picked up last month.

CIA Medianetwork has scooped the pounds 10 million Rank Holidays

centralisation account to add to the centralised Rank Leisure business

it picked up last month.



The account embraces media for Rank’s four holiday companies. CIA saw

off competition from the other incumbents on the Rank Holidays

roster.



CIA already handled the pounds 6 million media planning and buying

account for Butlin’s and pitched against MBS Media, which held the

pounds 3 million Haven Holidays business, and Media Options, the

incumbent on the pounds 500,000 Warner Holidays task.



Leo Burnett’s media department was also involved in the pitch as the

agency already handles the Butlin’s creative account. BJK&E, the

incumbent on the pounds 1 million Oasis Villages business, decided not

to pitch for the centralised account.



CIA’s win brings its total Rank business to more than pounds 20

million.



Mike Tunnicliffe, the managing director of CIA, said the media

independent was able to demonstrate the efficiencies of centralising the

holidays and leisure divisions.



However, Glenn Burton, the chairman of MBS Media, has spoken out against

the structure of the pitch, claiming that Rank had ultimately taken a

group view on the holidays pitch, which went in CIA’s favour as the

incumbent on the leisure business.



’We are very disappointed to learn that Rank Holidays has moved its

business in with the Rank group, rather than making a decision by

division - but these things happen,’ he said.



Peter Allport, the commercial services director of Rank Holidays, said

of CIA: ’It demonstrated to us that as well as offering distinct

planning and buying advantages by pulling our media together, it would

be able to deliver enhanced value through its wide range of services.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).