It is thought that Oystercatchers will oversee the review, which is still at an early stage. A spokesman from Oystercatchers would not comment.
The market for e-cigarettes is becoming increasingly competitive. In January, SKYCIG launched the UK’s first e-cigarette TV ad, which was devised by the creative agency Povey Sindall Media.
E-cigarettes cannot be marketed as a smoking-cessation tool but as a replacement for nicotine. They work by delivering nicotine in the form of a water vapour.
According to SKYCIG, there are an estimated 600,000 e-cigarette users in the UK and the market is predicted to be worth £250 million by 2014.