Cillit Bang's first global campaign features Flashdance tune and Madonna dancer

Cleaning product brand Cillit Bang is launching its first global campaign, "the mechanic", created by BETC Paris.

A mechanic working in a car repair workshop uses Cillit Bang’s products while performing a range of dance moves to the classic Flashdance movie tune She’s a Maniac.

Daniel Cloud Campos, the dancer in the film, is known for being a front dancer on Madonna’s tours.

The film runs for 1 minute and 37 seconds on Youtube and Facebook.  There is currently no TV advertising planned for the UK but there will be spots booked in other markets such as Russia, Germany and Australia.

The ad was directed by Michael Gracey and produced through Partizan. Art directors were Alexandre Saad and Marie Baillot while the copywriter was Guillaume Rebbot. 

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