Cinema advertisers benefit as Toy Story storms box offices

Toy Story 2 has broken box office records to the delight of a host of advertisers, including Cadbury’s, Disney Channel and McDonald’s.

Toy Story 2 has broken box office records to the delight of a host

of advertisers, including Cadbury’s, Disney Channel and McDonald’s.



The film, which stars the characters Woody and Buzz Lightyear, attracted

the highest number of cinema-goers in the UK over one weekend.



The Disney/Pixar animated feature was responsible for more than half of

the pounds 14.2 million made from ticket sales over the weekend of 11-13

February.



The movie raked in pounds 7.8 million. Its closest competitor, The

Beach, took pounds 2.3 million.



Since Toy Story 2 hit Britain’s cinema screens it has achieved pounds

36.4 million in box-office sales, beating The Blair Witch Project, which

previously held the record.



Companies that signed up to advertise before the film included Burton

Biscuits, Laughing Cow Cheese, Cadbury’s, Birds Eye, Disney Channel,

McDonald’s and L’Oreal.



The next major film release aimed at 15-year-olds and under will be

Pokemon, which opens at cinemas across the UK on 14 April.



Family films, however, have not been the only recent releases to pull in

cinema goers. American Beauty, The Talented Mr Ripley, The Green Mile

and The End of the Affair, now showing on Britain’s 2,825 cinema

screens, have all succeeded in attracting large audiences.



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