Circulations boost for national papers

Total national newspaper sales rose in August, traditionally a sluggish month, on the back of coverage of the month's terrorist plots.

The Guardian, still capitalising on its format change, showed the largest year-on-year sales increase. It was up 6.2 per cent to 362,844. The Financial Times also showed a slight year-on-year sales increase. The Times and The Daily Telegraph slowed their sales declines, both falling by less than 1 per cent. The Times sale was 675,030 and The Daily Telegraph's 898,289.

Despite recording a month-on-month sales increase, the Evening Standard saw its year-on-year sales continue to fall. Its sales, boosted by an increase in bulk copies, were down 1 per cent to 313,181.

Sales of red-top titles continued to decline rapidly with daily sales down by more than 5 per cent. The Daily Mirror's sale fell by 6 per cent to 1,662,930, while The Sun fell 4 per cent to 3,223,841.

Of the Sundays, The Observer, Independent on Sunday and The Mail on Sunday all recorded sales increases. The Sunday Times' sales were flat. However, there were large declines among the sales of red-top Sunday titles. The People's circulation fell by 9 per cent to 859,808 and the News of the World's by 6 per cent to 3,538,886. The Sunday Mirror also fared badly, down 6 per cent to 1,463,970.

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