Circus, the media-neutral agency founded by Tim Ashton, Paul Twivy,
Dilys Maltby and Tim O'Kennedy in January 1998, is restructuring itself
as a brand and strategy consultancy and seeking creative alliances with
Ashton, the creative director, said the agency, which has hit financial
difficulties and laid off more than half its staff in November, had a
challenging 2001 and needed to make changes: "We have reached a
crossroads in terms of our in-house creative resource."
Ashton said exploratory talks with agencies were under way, but would
not be drawn further on which had been approached.
A regional planning role at McCann-Erickson is understood to have been
offered to fellow Circus founder Twivy. However, Twivy denied he was