Circus restructures as brand consultant and seeks alliance

Circus, the media-neutral agency founded by Tim Ashton, Paul Twivy,

Dilys Maltby and Tim O'Kennedy in January 1998, is restructuring itself

as a brand and strategy consultancy and seeking creative alliances with

above-the-line agencies.



Ashton, the creative director, said the agency, which has hit financial

difficulties and laid off more than half its staff in November, had a

challenging 2001 and needed to make changes: "We have reached a

crossroads in terms of our in-house creative resource."



Ashton said exploratory talks with agencies were under way, but would

not be drawn further on which had been approached.



A regional planning role at McCann-Erickson is understood to have been

offered to fellow Circus founder Twivy. However, Twivy denied he was

leaving Circus.



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