Circus reveals epic film for BBC Sport

The BBC is defending its position as a major sports broadcaster with a new 90-second commercial that stars 30 sporting heroes representing a range of sports from around the world.

The BBC is defending its position as a major sports broadcaster

with a new 90-second commercial that stars 30 sporting heroes

representing a range of sports from around the world.



The ad, created by Circus, is called ’promise’. It features the 30 stars

each reciting a line from a pledge. The pledge opens with Colin Jackson

saying ’We, the undersigned, promise to make you shout’, Lawrence

Dallaglio then says ’sing’, Keiron Dyer continues with ’gasp’, followed

by Sol Campbell saying ’clench your fist’.



It goes on to say that viewers will ’laugh, cheer, wonder, pray,

believe, tremble, grimace’ and so on. Other stars featured include

Frankie Dettori, Tim Henman, Jack Nicklaus and Denise Lewis.



Titles then itemise the BBC’s sports coverage: ’Euro 2000, Grand

National, Wimbledon, Six Nations, The Open, Rugby League World Cup, The

Olympics, The Masters.’ The BBC logo then appears with the endline:

’Right there with you.’



The ad, which breaks this week, was written by David Prideaux and art

directed by Tim Ashton. It was directed by Tom Connolly at Sneezing Tree

Films. It will run on BBC1 and BBC2 and has been adapted to air on the

various BBC radio stations.



Prideaux said: ’The BBC is the country’s leading broadcaster and this

film demonstrates that sport is at the very heart of its offering.’



Andria Vidler, the head of marketing at BBC Sport, added: ’The ’promise’

film illustrates the broad range of sport supported by the BBC and

brought to the nation with a style and quality unmatched in

broadcasting.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).