Cisco calls review of digital ad brief

LONDON - Cisco Systems, the internet hardware company, has kicked off a search for a digital agency.

Cisco…hunting for a digital agency
Cisco…hunting for a digital agency

The winning shop will handle digital advertising for a consumer product launch. The exact nature of the brief is unknown.

The company announced in March that it was moving into the server market to compete with Dell, IBM and HP.

In the past, Cisco has used OgilvyOne, its below-the-line agency of record, to produce most of its online campaigns.

Earlier this year, Cisco launched an online partnership with Times Online entitled The Business Wisdom Project, which offered advice to businesses on subjects such as marketing, HR and research and development.

The tie-up centred on a microsite that hosted video-clips of chief executives explaining the challenges faced by their companies.

Users were invited to post their own business suggestions and vote for their favourite tips, which were subsequently featured as case studies on Times Online.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).