Citroen ad banned over epilepsy concerns

The Advertising Standards Authority (ASA) has banned a Citroen TV ad featuring flashing lights, after 10 people complained it brought on symptoms associated with photo-sensitive epilepsy.

Citroen: ASA bans ad over epilepsy concerns
Citroen: ASA bans ad over epilepsy concerns

The Euro RSCG-created ad featured different scenes in rapid succession with the word "yes" being splashed across the screen throughout.

The complainants claimed the ad bought on symptoms associated with photo-sensitive epilepsy, including a seizure.

While the ad had been cleared by Clearcast and had undergone rigorous testing, it was found to have breached Ofcom's Flashing Images Guidance. Citroen was told it could not repeat the ad in its current format.

It is the second time in a year the car manufacturer has got into hot water with the ASA.

In April, a viewer complained about the Citreon ad featuring cyclists without any helmets, claiming it could discourage young children from wearing cycling helmets. The ASA ruled it could not be shown during programmes aimed at younger children.

Follow Sara Kimberley on Twitter @SaraKimberley


Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More