Citroën to launch 'UK's first mosaic billboard'

Citroën will unveil the UK's first 'mosaic billboard' this weekend to promote the car maker's C4 Cactus marque.

The outdoor display is made up of 2,500 toy models of the C4 Cactus. From a distance these miniatures form a composite picture of the car.

OMD, Citroen's media planning and buying agency, conceived the campaign and said it is the UK's first mosaic billboard. It was built by students from the University of the Creative Arts and will be available for view on Friday 19 February until Sunday 21 February. It was installed by Swarm and bought by Talon.

Built inside Birmingham’s Bullring shopping centre, the billboard will be on display from Friday to Sunday. Citroën is headquartered nearby.

Stack will manage CRM for the site, where shoppers will be able to take home the models and enter into a prize draw. A life-sized model of the C4 Cactus will also feature alongside the billboard.

Chris Cheetham, Citroën's UK marketing director, said: "We wanted to push creative boundaries and do something special for our customers so they can take home a little bit of Citroën magic."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published