Claims Direct 'the remarkable effect' by Now

Now has created its first work for Claims Direct since winning the account in July.

A TV spot introduces Loretta, who suffers an accident at work.

This is the first time Claims Direct’s advertising has focused on the aftermath of an accident and its role in treatment and rehab.

It was written by John Townshend, art directed by Lee Goulding and directed by Matt Smukler through Independent.