Clarence thinks of home in latest Birds Eye ad

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Birds Eye has continued its run of ads featuring Clarence the polar bear, with a trip down memory lane in the latest instalment created by Abbott Mead Vickers BBDO.

Birds Eye first broke the AMV BBDO-created, Willem Dafoe-voiced, freezer bear named Clarence, in May 2010. The bear has since surprised people at home, on holiday or has helped with the cooking.

Now Clarence casts his mind back to when he was a young bear and having tea with his family.

He remembers a bleak time in the North Pole with his mum, replete with blonde wig and apron, who cooked unsavoury dishes for the young bear.

Of course, things are better now.

The brand launched toy versions of Clarence in August last year.

Birds Eye appointed Live & Breathe to its direct marketing account in January


Marketing director: Margaret Jobling

Creative agency: AMV BBDO

Copywriter: Tim Riley

Agency account man: Crispin Butler

TV producer: Paul Goodwin

Media agency: Carat

Production company: Academy

Director: Tony Barry

Post-production company: MPC

Exposure: TV / online

Communications director at AMV BBDO: Vicky Allard


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