Clark McKay & Walpole lands Marks & Spencer’s direct marketing account

LONDON - Clark McKay & Walpole has scooped the consolidated direct marketing account for Marks & Spencer.

Marks & Spencer...DM account scooped by Clark McKay & Walpole
Marks & Spencer...DM account scooped by Clark McKay & Walpole
The agency secured the business following a three-way shoot-out against Proximity and Joshua G2.

M&S has previously created some of its direct marketing in-house, and has also used agencies on a project-by-project basis.

CMW will now take on responsibility for all of M&S's below-the-line consumer communications across its range of services including its &More credit card and online shopping facility.

It is understood that the campaigns will range from loyalty and acquisition programmes to promotions of new store openings. 

The appointment follows a restructure of M&S's marketing department in March, which saw the departure of the marketing and communications director, Jude Bridge.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).