Clark McKay & Walpole lands Marks & Spencer's direct marketing account

Clark McKay & Walpole has scooped the consolidated direct marketing account for Marks & Spencer.

The agency secured the business following a three-way shoot-out against Proximity and Joshua G2.

M&S has previously created some of its direct marketing in-house, and has also used agencies on a project-by-project basis.

CMW will now take on responsibility for all of M&S's below-the-line consumer communications across its range of services including its &More credit card and online shopping facility.

It is understood that the campaigns will range from loyalty and acquisition programmes to promotions of new store openings. The appointment follows a restructure of M&S's marketing department in March, which saw the departure of the marketing and communications director, Jude Bridge.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).