Clark & Taylor to merge with AMV Advance

Clark & Taylor is being absorbed into the Abbott Mead Vickers group which wants to harness the troubled agency’s retail expertise.

Clark & Taylor is being absorbed into the Abbott Mead Vickers group

which wants to harness the troubled agency’s retail expertise.



Under the deal, which was forecast by Campaign two months ago, Clark &

Taylor will be merged into AMV Advance, set up during the summer to

handle Sainsbury’s pounds 6 million combined local marketing and the

Savacentre hypermarkets account.



The new operation has also been appointed to develop a local marketing

strategy for Argos and to promote Cantor Index, a new financial spread

betting service.



It comes four months after Clark & Taylor lost its Sainsbury’s regional

marketing assignment to AMV, ending a 14-year relationship with the

supermarket.



As a result, the agency was forced to axe 15 jobs in order to remain in

profit.



Most of Clark & Taylor’s 36 staff will move from the agency’s

headquarters near London Bridge into AMV Advance’s West End offices at

the end of January.



With them will come the agency’s clients, including BT and Granada,

which already work with AMV, as well as the Tote and the Ideal Homes

Exhibition.



The combined operation will be headed by Steve Carrigan, the AMV Advance

managing director. Jenny Digby, Clark & Taylor’s business director, will

remain in this role as will Charlie Thompson, Clark & Taylor’s new-

business director.



Simon Clark, a founder of Clark & Taylor and its chief executive, will

be a non-executive director of AMV Advance.



Creative control will be shared by Dave Smith, Clark & Taylor’s creative

chief, and Rob Purdie, his AMV Advance counterpart.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).