Clarke to market News Group titles to clients and agencies

News Group Newspapers has recruited Halifax Building Society’s media controller Stef Clarke as its first head of client marketing.

News Group Newspapers has recruited Halifax Building Society’s

media controller Stef Clarke as its first head of client marketing.



The company has also promoted David Emin to sales controller and is

still seeking an ad director.



General manager Richard Webb said he had not ruled out internal

candidates.



Clarke’s role is to persuade clients and agencies, at a strategic level,

of the benefits of using newspapers - particularly News Group titles -

over other media. When he was a client, Clarke often expressed the view

that newspapers did not market themselves as well as they could. He now

feels it is time to put his money where his mouth is.



’Newspapers have not yet played to their strengths,’ said Clarke. ’It’s

ironic that the digital revolution will make newspapers stronger in the

market. As television audiences fragment, newspapers should

benefit.’



He added: ’Working for a media owner is very attractive, especially one

with such strong brands. I hope to bring different skills, put the

client’s perspective and talk to people who may not have been spoken to

before on this subject.’



Clarke has recently consulted for MindShare on Richard Branson’s

People’s Lottery. He spent nine years at the Halifax and, as media

controller, was responsible for media planning, sponsorship and

communications evaluation.



He has also chaired the Incorporated Society of British Advertisers’

television action group.



Webb said: ’Stef will be a tremendous asset in helping to give us a

better understanding of client and agency needs.’



Emin’s promotion is his second this year. In January, he added sales

responsibility for the News of the World to his role as ad manager for

The Sun. He joined News International in 1987 as a sales executive on

Today, rising to group head and ad manager before the title folded. In

1993, he moved to manage The Sun’s sales operation.



Emin said: ’It’s a great job and a very exciting move. I love the papers

and the people - we have a great team.’



The sales controller position was vacated by Mike Gordon, who last week

left to join business-to-business web company Virtual Internet as

general manager. The company offers specialist web services to blue-chip

companies.