Clarks 'sea' by Abbott Mead Vickers BBDO

This ad by Abbott Mead Vickers BBDO is one of three executions to promote Clarks' strapline "Enjoy every step".

The spot is seen through the eyes of a young woman who leaves her house and walks through the city, then the countryside and finally runs across sand dunes to the end of a pier.

The camera focuses on her shoes as she walks across the different surfaces and ends with a close-up of the shoes.


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