To promote its autumn and winter women's range, Clarks is running an ad campaign to endorse how its shoes are designed for living. The campaign, created by St Luke's, comprises two ads, which show people in Clarks shoes living life to the full. In the first, called "taxi", a woman in Clarks boots races two others to a cab. She beats them because her shoes allow her to gallop along the street, while her opponents hobble along in high heels. In the second spot "cafe" two women race for the only remaining seat in a pavement café. The woman in Clarks, who is able to skirt around the edge of a fountain, triumphs without spilling a drop of her coffee as the other woman stumbles over chairs.