Clarks unboxes 200 year history of the brand through triumphs and conflicts

Clarks has created a rich interactive multimedia experience, Clarks Unboxed, to chart the history of the brand through almost 200 years of revolutions and social upheaval, conflicts and chaos, disasters and triumphs.

Clarks: interactive site charts 200 year history of the brand
Clarks: interactive site charts 200 year history of the brand

Clarks Unboxed is a online collection of 12 true stories about the unconventional people, ideas and beliefs that have shaped the Clarks brand, using storytelling, archive imagery and soundscapes

Created by BBH, it tells the story of William, the young man who saved the family business without sacrificing his soul and Alice, a suffragist and social reformer, among others.

The digital timeline allows users to discover shoes of the 'Roaring Twenties' and to witness the birth of the Desert Boot and the Wallabee.

Darren Day, group head of marketing (women’s) at Clarks said, "Clarks Unboxed is a celebration of our incredible heritage and shines a light onto the characters that have helped define Clarks over the last 190 years. It’s an unconventional tale and one we’re very proud to share with the world."


Brand: Clarks

Agency: BBH

Creatives: Richard Cable & Vinny Olimpio, Jeremy Ettinghausen

Art Director: Vinny Olimpio

Copywriter: Richard Cable

Producer: Sam Bowden

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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