Class of 2006

They are young, gifted and ambitious - and they are already making waves in advertising. In Campaign's 2006 Faces to Watch feature, we uncover the industry's brightest new talents: the rising stars who are set to become big names in the future.


The Saatchi & Saatchi creative duo Andre Hull and Lee Sunter have only worked together for 18 months, but have already been singled out as future creative directors.

Hull previously worked as an account man but, he says, soon realised the fun was in writing ads and teamed up with Sunter after they met at Watford College.

They have already won a D&AD Pencil for their "Wimbledon" spot for The Guardian while on placement at DDB London. They have also been Aerial runners-up for their "beards" campaign for T-Mobile and Eurobest finalists for their "heads" cinema ad for the same client.

Mick Nijjar, a producer at 24fps Productions, was impressed by the team after helping them put together their first reel. He says: "In addition to possessing pure creative talent, they have the necessary charm, integrity and communication skills that are required to become future creative directors."


Working in the NHS, Kate Bower got her first taste of the media world at Carat. After stints as a buyer and an account manager, she decided to escape from traditional roles and moved to Ingram as a strategist, where she has been heavily involved in the company's work on clients such as British Airways, Diageo and the 2012 Olympic bid.

However, her stand-out work to date was her contribution to the global communications plan for the launch of Star Wars Episode III: Revenge of the Sith. After the relative failure of the first two films of the new trilogy, the third instalment had to be a worldwide success.

"To take something so famous and introduce it to a whole new generation of people, while simultaneously re-selling the concept to the disillusioned fans who had been let down by the first two films, was an almost impossible challenge," she says.

"But an in-depth, well-thought-out and structured strategy was rewarded with the film being the highest-grossing of 2005."


Chime Communications' loss turned out to be Clemmow Hornby Inge's gain when Oliver Egan decided to ditch his place on Lord Bell's graduate placement scheme in favour of agency life. Oddly for a communications company that owned an advertising agency, the scheme didn't give Egan the option of spending one of his four-month placements at the then HHCL (which, at the time, Chime owned). But two days' work experience at the agency whetted his appetite for planning and he set about firing off letters to every agency under the sun to secure a place.

CHI snapped him up and put him to work on its Safeway and Tango accounts.

Since then, he has spent time on Toyota, works on Teletext single-handedly and has just started work on Carphone Warehouse. "He's one of the new generation of planners who can think in any medium," the CHI joint managing director Neil Goodlad says. "Everybody loves working with him - he's a great guy, full of ideas and thinks very fast."


Known as TBWA's resident trendspotter, the planner Daniel Joseph has been busy at the agency he joined as a graduate in 2001. Over the past four years, he's had an important part to play in high-profile campaigns including Apple and PlayStation.

Working initially as a planner on the Apple account, he helped mastermind the European launch of its iPod brand. Most recently, he was responsible for the mammoth task of planning across PlayStation's European business and, notably, launching its PSP games console. Joseph has also worked on Masterfoods' Seeds of Change food brand, where he repositioned the product through a photography competition, which ran in The Observer.

Enyi Nwosu, TBWA\Connections' managing director, says: "Daniel's a 21st-century planner. He has such a broad point of view and in meetings it's often hard to spot what department he's representing - he's strategic, creative, full of ideas and great with clients."

SARAH RICHARDS 25, ROSS NEWTON 28, - Partners Andrews Aldridge

The only reason the art director Sarah Richards and the writer Ross Newton have never featured before in Faces to Watch is because they are so good Steve Aldridge, the Partners Andrews Aldridge creative partner, has tried to keep them under wraps. But this year, their award-winning "resignation letter" campaign for Video Arts made them stand out from the crowd when it picked up two silvers at the Campaign Direct Awards.

The team joined the agency from Buckinghamshire College, where they won a D&AD student award, four years ago. As well as working across clients such as Lexus, The Art Fund and bmi, they have been involved in successful pitches for Wales Tourist Board and COI. Shaun Moran, the creative director at Andrews Aldridge, describes them as "a highly conceptual team with excellent craft skills to match". "I actually see them more as a senior team, as they handle a senior team's workload," he adds.


Danny Barnes, who has been the group broadcast manager at PHD for three years, stands out at the agency because of his boundless enthusiasm. Adam Turner, PHD's broadcast director, says: "Danny is one of the most proactive and enthusiastic people I have worked with and this makes him very popular both internally and with clients."

Barnes is responsible for media planning and buying for clients including Expedia, Adidas, eBay, Hyundai and the AA. As well as occupying the role of head of cinema, Barnes also handles negotiations across television and radio. In addition, he has spent a lot of time in pitches. As part of the team working on eBay, he played a key role in the presentation and pitch planning process.

"He's a good people person and very good at multitasking, so there is no reason why he can't progress and build a fruitful career," Turner adds.


As well as helping his team at Carat retain the Abbey account, Simon Williams was also crucial to the retention of the agency's Diageo business.

As part of the pitch, he offered Diageo's staff a set of training workshops that helped them to understand better the role of the agency and showed them how to attack different audiences.

After setting up and running two successful workshops with the drinks brand, Carat is extending this offer to other interested clients. The initiative has now been named The Academy, and Williams named the headmaster.

"The course was rewarding and it was good to see people being stretched a bit," he says. "But I did have host anxiety."

Williams started out at Carat in 2001 as an account executive on the agency's ntl business, but soon moved to the communications planning side, looking after the Royal Mail account.


He may have only joined Grand Union in June 2005, but since then, Jaimes Leggett has managed to wrest control of the digital agency's biggest account - Abbey - from the clutches of its founder, Rob Forshaw, and its managing director, Lee Wright. As the account director, he now runs the business, with only occasional input from the management team, and also handles the graduate recruitment programme.

One of his major strengths is his passion for creative work, Wright says.

"If you look at the Abbey work since he has come on board, it has improved out of all proportion," she adds. "That has happened as a result of him pushing and challenging for better work and better delivery in production. This has earned him great respect from the creative directors, which, as we all know, is not an easy thing to achieve."


At only 30, Kerry Haynes is one of the most senior ad directors at Emap Advertising. Now in her eighth year in media, she is credited with steering New Woman through a tough advertising market and increasing its market share of revenues by cultivating strong relationships with clients and spotting new opportunities.

Previous jobs include the position of promotions director at Cosmopolitan, after working her way up from account manager to advertising manager for Emap's baby titles. Always on the look-out for a new opportunity, Haynes established and ran her own wedding-planning business with a friend while working for Cosmopolitan.

Suzanne Miron, Emap's director of women's magazines, says: "Kerry is a dedicated sales person with tremendous drive and a fantastic grasp of how creativity can sell an idea to a client. She is a highly valued manager by her team."


Ali Alvarez was a professional show-jumper before deciding to ditch her jodhpurs in favour of a career in the advertising industry. Born in Mexico and educated in California, she moved to London in 2003 to take up a position at Mother before being lured into the Fallon creative department.

Although Alvarez has worked as both a writer and art director, she is currently focusing on the latter discipline, and is partnered with Micah Walker. Together, the team has produced ads for Bacardi, the BBC's coverage of the Glastonbury festival, Emap's weekly glossy Grazia and United Airlines.

"She's quite an amazing woman," the Fallon managing partner, Karina Wilsher, says. "She's smart, sassy and has a wicked sense of humour. She comes at briefs with a fresh perspective and is loved by clients and agency people alike."


Although Jim Gilchrist's rise from runner to director in just six years is slightly unconventional, it deserves the adjective meteoric. Aged just 19, he started work as a runner at Fallon, where he moved rapidly through the ranks, taking a position as a production assistant and ending up as a producer.

While at the agency, he started directing test films and viral spots.

"He's one of those guys who just turns his hand to things," the Fallon creative partner, Andy McLeod, says. "If ever you needed a mood film, he'd go out and do it."

Gilchrist took a sabbatical and attended the International Film School in Maine. On his return, he began directing full-time, signing to the production company Thomas Thomas, where he has directed a series of commercials, including "different route" for Mars and the "bear traps" cinema campaign for the Samaritans.


Outside of Lowe London's four walls, you'll most likely find the extreme-sports fanatic Julie McKeen with a snowboard strapped to her feet. But as the agency's business director, McKeen is kept pretty busy servicing her Unilever client, juggling the Hellmann's, Peperami, Domestos and Sure accounts.

After achieving a first from Sheffield University in English Literature and French, McKeen started her career as a graduate at Grey, where she stayed for three years before leaving for BMP DDB. Not content with being fluent in just French, McKeen then took a year off to visit South America and polish her Spanish as well.

"Jules is a rare combination indeed - talented and great fun to work with," Garry Lace, Lowe's chief executive, says. "She is a star, no doubt, and I'd put Johnny Hornby's next bonus on the fact I will be working for her one day."


At just 25 and after only four-and-a-half years at the UK's most-watched commercial broadcaster, ITV Sales' Ella Fletcher, a senior sponsorship and branded content executive, is working at the forefront of TV sponsorship.

The London-born Fletcher joined ITV straight from school and has since worked on a number of major ITV sponsorship deals including First Choice's sponsorship of I'm A Celebrity ... Get Me Out Of Here! and KFC's tie-up with Ant & Dec's Saturday Night Takeaway. Her rapid ascent in ITV Sales has been attributed to her negotiating skills and ability to mix with people at every level of the industry, including producers, creative agencies, sponsorship specialists and media planners and buyers.

Gary Knight, the brand partnerships director at ITV Sales, says: "Our customers like doing business with her and she has gained the respect of our airtime sales team - no easy feat."


Jane Roach's skills were put to the test last year when she simultaneously worked on two of the biggest pitches in Bartle Bogle Hegarty's history: British Airways and Omo. The agency was successful on both.

Roach is regarded as the perfect person to send in to bat when BBH needs someone calm and collected.

Penny Herriman, the joint head of account management, describes her as "one of the warmest, most down-to-earth and least affected people you could meet. She will tirelessly strive for great work even with the most demanding clients, never losing her cool."

Roach started her career on the client side as the assistant brand manager at Procter & Gamble. However, she loved the advertising element of her job so much that in 2000 she jumped ship for agency life. After just two years working at BBH, she was promoted to account director and now works on British Airways, Robinsons and Barnardo's.


Two years after joining Agency Republic as a graduate, Theo Izzard-Brown has achieved the not-inconsiderable feat of convincing big FMCG clients such as Diageo and Unilever to invest in digital marketing.

For Diageo, he planned a winning Smirnoff Experience pitch in his first months at the agency, and he has conceived several product launches since. For Unilever, he plans across the foods range, with recent pitch-winning work on the Knorr account.

"For a young grad to become a trusted advisor to senior FMCGs as they start to embrace the challenge of digital is a real achievement," Patrick Griffith, the planning director at Agency Republic, says.

"Theo has been the driving force behind the online launch of Smirnoff Norsk this year. We are really pleased with the results and count him as a great asset to the team," David Lester, the brand manager for Smirnoff Red, adds.


When you are just 25 years old and in your second job, being dubbed "the president" by your bosses is high praise indeed. Especially when those bosses are the direct marketing heavyweights Warren Moore and Simon Hall, the co-founders of Hall Moore CHI.

Nick Myers joined the Clemmow Hornby Inge-backed start-up at launch in 2004 after joining Harrison Troughton Wunderman as a graduate. Now he works on First Active, Argos and Royal Bank of Scotland and demonstrates strong understanding of all channels, particularly digital, advertising, online, DM and PR. He also finds time to nurture new talent by running the agency's graduate trainee programme.

In addition, Myers helps Hall with his responsibilities as the chairman of the Institute of Direct Marketing. And if you're wondering what earned him his nickname, it is his habit of sending a presidential-style uplifting address around the agency every Friday to motivate his colleagues.



Take several hundred thousand brightly coloured bouncy balls, fire them down the streets of San Francisco and film what happens. The resulting TV ad for Sony Bravia - one of the best of 2005 - was the brainchild of one of last year's Campaign Faces to Watch: the Fallon art director Juan Cabral.

The Argentinian-born Cabral was an award-winning creative even before "balls", having already picked up three Cannes Lions and a gold Clio for past work. In 2005, he won gold at Epica and two gold Bullets at the international YoungGun awards for "balls", and was also named YoungGun of the Year. This year's awards shows should prove even more fruitful.


Tokyoplastic, as this directorial duo is known, has spent the past four months in Thailand, where the intrepid Sam Lanyon Jones is learning to be an ultimate fighting kickboxing champion. Andrew Cope is filming his progress and the pair plans to turn the footage into a documentary. Over the past 12 months, they've also created animation for the Guy Ritchie film Revolver and worked on ads for Mitsubishi, MSN and Nurofen.


Since this time last year, Daryl Corps and Ben Kay's work for clients including the BBC, The Economist, Make Poverty History and Snickers has been recognised at the D&AD, BTAA, One Show, Campaign Press, Campaign Poster, Creative Circle and Epica Award shows.

In September 2005, they became the joint creative directors of Lunar, the creative/media joint venture backed by Abbott Mead Vickers BBDO and PHD, where they have produced work for BT, the Samaritans and Southwark Council's anti-gun-crime initiative.


Last year, Jeremy Brook was lauded for being Draft's youngest senior account manager. Since then, he's been promoted to become the agency's youngest account director, looking after all of the agency's InBev work for Stella Artois, Beck's and Hoegaarden. The "lost souls" campaign for Stella Artois, which he describes as "my baby", won multiple awards across 2005, including an internal network prize for the best campaign produced by a Draft agency anywhere in the world.


In 2005, Adam Foley was promoted from group head of regional press buying, where he juggled 30 different clients, to account director on BT, after Starcom won its TV buying brief in September. He now works across TV, radio and press. His relationship with the telecoms giant was well established even before this year: when he joined Starcom, he brought BT's regional press account with him at the client's request.


Last year, Sarah Harris and Gary Williams were key to Archibald Ingall Stretton winning the agency's pitch for the Scope business. Since then, they have spent most of the year focusing on that account, winning a copywriting gold at the Direct Marketing Association Awards for their acclaimed "recruitment" letter work.


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