Classic FM charges Radio 3 to discard ’unfair’ BBC trailer

Classic FM is calling for Radio 3 to pull a trailer from BBC television on the grounds that it constitutes unfair advertising.

Classic FM is calling for Radio 3 to pull a trailer from BBC

television on the grounds that it constitutes unfair advertising.



The classical music station has written to the Advertising Standards

Authority and the Broadcast Complaints Commission saying that the film

is ’an obvious criticism of Classic FM and a breach of fair

advertising’.



As well as demanding the trailer’s withdrawal, it is also calling on the

BBC to broadcast an apology and clarify its position on using its own

airtime for promotion.



The trailer, created for Radio 3 by Lambie-Nairn, shows an actor

repeating the line, ’to be or not to be’, from Hamlet and ends with the

thought that Radio 3 ’gives you more than just the famous bits’.



Classic’s chief executive, Ralph Bernard, said the amount of airtime

devoted to the film was unfair, adding: ’The content of this trailer is

an obvious criticism of Classic FM and a breach of fair advertising. It

would also appear to be a break with undertakings the BBC made some

years ago to the Office of Fair Trading on using its own airtime for

promotion.’



A BBC spokesperson denied Classic’s accusations: ’This campaign is about

the brand values of Radio 3, not knocking Classic FM.’



Last month ITV and the Commercial Radio Companies Association protested

to the Commons select committee on culture, media and sport about the

BBC’s ’Perfect Day’ promotion by Leagas Delaney.



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