Claussen Pickles 'journey to Claussen Pickles' by The Escape Pod/Chicago

Claussen Pickles, owned by Kraft Foods, has a released a spot in US featuring an intrepid English supermarket explorer.

It was directed by Sam Cadman, a co-creator of the UK stunt show Trigger Happy TV.

In addition, Claussen has launched a Facebook campaign that includes a "conquer the cold" photo contest and coupons.