Jones Mason Barton Antenen, the direct marketing agency set up as a
joint venture between BMP DDB and Claydon Heeley, is to merge into
Claydon Heeley creating a top-ten operation.
The new agency, entitled Claydon Heeley Jones Mason, will remain partly
with-in Omnicom’s Diversified Agency Services group and partly within
the DDB network. Jones Mason was set up just a year ago as BMP’s
below-the-line partner and now has 60 staff, with clients such as
Telewest and Compaq on its books.
CHJM will be headed by Jon Claydon as chairman. Nigel Jones and Ed
Mason, two of Jones Mason’s founding partners, will be joint chief
A third partner, Simon Antenen, will share the creative director’s role
with the Claydon Heeley incumbent, Rob Scott.
Claydon Heeley’s managing partner, Leo Campbell, will become
vice-chairman, and Mark Heeley will take a non-executive role.