Although no formal appointment has been made, Claydon Heeley is the only agency left in the running after Catchpole & Friends, Hicklin Slade and Lida were eliminated. The review was conducted by the AAR.
3 has previously used direct marketing agencies on a project basis and relied predominantly on mobile marketing. However, it began talks with agencies last autumn (Campaign, 16 September) ahead of a formal pitch called in March.
3's UK advertising is handled by WCRS. The strategy has recently moved away from the Asian imagery used in its advertising last year.