Claydon Heeley Jones Mason poised to pick up 3 direct brief

Claydon Heeley Jones Mason is expected to secure the direct marketing account for the mobile phone network 3 after a competitive pitch.

Although no formal appointment has been made, Claydon Heeley is the only agency left in the running after Catchpole & Friends, Hicklin Slade and Lida were eliminated. The review was conducted by the AAR.

3 has previously used direct marketing agencies on a project basis and relied predominantly on mobile marketing. However, it began talks with agencies last autumn (Campaign, 16 September) ahead of a formal pitch called in March.

3's UK advertising is handled by WCRS. The strategy has recently moved away from the Asian imagery used in its advertising last year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).