Clear Channel threatens to shelve bus shelters after BT dispute

LONDON - Clear Channel has said it may stop building bus shelters if local councils allow BT to build new phone boxes with large advertising hoardings.

Sayer...Clear Channel chief executive
Sayer...Clear Channel chief executive

In a report in The Daily Telegraph, Barry Sayer, the chief executive of Clear Channel said he felt that the outdoor advertising company was being disadvantaged by the new BT phone boxes which he described as "adverts with a phone attached".

BT said it is installing the new Street Talk 6 kiosks only on existing phone sites. There are currently 600 of the kiosks, which were first introduced two years ago.

Sayer said that while Clear Channel, which maintains 38,000 bus shelters in Britain, pays £24 million a year in costs, maintenance and rates for the right to sell advertising on bus shelters, BT does not have to pay councils anything and can collect the same from ads.

A BT spokesman said advertising on payphones was essential to run the telephone services as more than 62 per cent of payphones are unprofitable.

BT is submitting planning applications for the new larger phone boxes, but it is understood that following pressure from residents and Clear Channel, local councils are blocking the applications.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).