Clearcast accuses Adstream of 'undermining' copy service

Clearcast has accused Adstream, the company that provides its copy clearance system, of "undermining" the transition to a new provider after Adstream terminated its contract early.

Mundy: ‘We have been working to ensure a smooth transition’
Mundy: ‘We have been working to ensure a smooth transition’

Clearcast, which agencies and broadcasters use to ensure that ads are compliant with broadcast codes, controversially opted to move its copy clearance service from the independent Adstream to the WPP-owned Hogarth in November 2012.

At the time, Clearcast said the transition process would be gradual. Non-WPP agencies expressed concern that the move could lead to WPP getting access to privileged information on upcoming campaigns or concept ideas being sent for approval. Clearcast insisted that security measures were in place to ensure the confidentiality of copy being sent for approval.

This week, Adstream served notice on Clearcast that it would shut down its system, Adway, within six months, forcing Clearcast to amend the schedule for the implementation of its Hogarth replacement, CopyCentral.

Chris Mundy, the managing director of Clearcast, said: "We have been working with our partners to ensure a smooth transition and we’re disappointed that Adstream has decided to undermine this. We had sought to avoid migration in the pre-Christmas rush. However, Clearcast and Hogarth are in a position to go live in the autumn."

No-one at Adstream was available for comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More