Clemmow Hornby to take on first planner

Clemmow Hornby Inge has completed its line-up of account handlers

with the appointment of Beyond Interactive's former brand planning

director, Ben Southgate.



Southgate, who joins the start-up agency as account planning director,

will work with the account director, Andrew Cairns, and the creative

team Matt Pam and Laurie Smith. The company is headed by Simon Clemmow,

Johnny Hornby and Charles Inge.



The appointment follows this week's news that, after a final shootout

against Fallon, Clemmow Hornby has picked up the £500,000 account

for English Heritage. The win is the agency's third piece of new

business since its formation, adding to the Carphone Warehouse business

brought from TBWA/London and the Liverpool Victoria account.



Southgate's move reunites him with Clemmow, who brought the planner to

Simons Palmer Denton Clemmow Johnson from Leo Burnett's media department

in 1996. Southgate remained at the agency through the merger with TBWA

and became senior strategic brand planner before leaving for Media 21

(soon to become Beyond Interactive) last year.



Southgate's decision to leave the digital specialist follows Grey

Worldwide's merger of Beyond Interactive with MediaCom's online arm,

Media.com.



"It's a chance to come back having learned what I've learned and apply

some of that here," Southgate said. "What we do will be skewed towards

traditional media but I hope to bring in digital marketing as part of

more integrated campaigns where it's appropriate."



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