Clemmow takes top slot at TBWA

TBWA GGT Simons Palmer has finally filled the vacuum left by Carl Johnson’s departure in February, by appointing Simon Clemmow, the agency’s executive planning director, as chief executive.

TBWA GGT Simons Palmer has finally filled the vacuum left by Carl

Johnson’s departure in February, by appointing Simon Clemmow, the

agency’s executive planning director, as chief executive.



Johnson’s departure prompted a reshuffle at the agency and the creation

of a new management tier under Clemmow, the UK group chairman, Paul

Bainsfair, and the creative director, Trevor Beattie.



According to Bainsfair, Clemmow was promoted to the position in

recognition of the management role he has played during the past

year.



’Simon’s appointment is part of our goal of keeping TBWA at the

forefront of the UK advertising scene, building on the success of the

last 18 months since TBWA and GGT were brought together.



’Simon is very committed to the agency and has played a central role

with Trevor and I in the running of the agency and in the quality of the

advertising that we have produced,’ Bainsfair said.



Clemmow started in 1982 at Benton & Bowles, moving to GGT in 1983.



In 1988, he co-founded Simons Palmer Clemmow Johnson and became group

planning director in 1995.



The agency confounded the sceptics, notching up three account wins

between its July opening and the end of the year, with first year

billings of pounds 3 million rising to pounds 7 million in the second

year.



In 1998, Clemmow became executive planning director in charge of a team

of 17 planners at TBWA GGT Simons Palmer following Omnicom’s acquisition

of both GGT and Simons Palmer and their subsequent merger with the TBWA

Worldwide network.



’It’s unusual for a planner to move into general management but a lot of

planning skills can be applied to TBWA such as its positioning, growth

strategy and USP. This is a very exciting move for me,’ Clemmow said.



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