Client Roundup

Blockbuster Entertainment is talking to Sony about linking its DVD rental and sales business to the launch of Sony’s PlayStation2 console. Blockbuster is pushing for a jointly funded ad campaign to coincide with the launch of the console in the autumn. DVD is expected to replace video as the most common form of home movie player. PlayStation2 will allow people to play DVDs on their TV screens through the games console without the need of a separate DVD player. - Marketing

Blockbuster Entertainment is talking to Sony about linking its DVD

rental and sales business to the launch of Sony’s PlayStation2 console.

Blockbuster is pushing for a jointly funded ad campaign to coincide with

the launch of the console in the autumn. DVD is expected to replace

video as the most common form of home movie player. PlayStation2 will

allow people to play DVDs on their TV screens through the games console

without the need of a separate DVD player. - Marketing





McVitie’s is launching a national advertising campaign to support its

new tubular packaging format promoting Jaffa Cakes Tubes and Milk

Chocolate Digestive Tubes. McVities believes the portability of its new

packaging will increase consumption of the biscuit brands. - General

release





Ask Jeeves, the internet search engine, has appointed Adrian Cox

marketing director. Cox, who reports to chief executive Andrew Hart,

joins from St Ivel, where he was marketing director. - Marketing





The pan-European auction site QXL.com and online financial services

provider Marbles are joining forces to launch an internet-based credit

card. The Marbles card, co-branded with QXL.com, will be available in

May 2000. The new product is QXL’s first move into online personal

finance and will be promoted on its website as well as through an online

and offline marketing campaign. - General release





Waheed Alli, the entrepreneur and media tycoon who founded TV production

company Planet 24, is planning a gay dotcom to cash in on the power of

the pink pound. Alli, who is managing director of Carlton Programmes, is

advertising for a chief executive with a marketing and business

background to head the as yet unnamed online gay brand. - Marketing





Virgin’s fashion division, the Victory Corporation, is to cease trading

in the UK to concentrate on selling its branded clothes in the US. Its

former director Andrew Marrullier has been appointed chief operating

officer and group marketing director of Petspark, a pet lovers’ website.

- Marketing Week





Microsoft.com, the software giant’s corporate website, overtook

Freeserve as the most visited website in the UK in February. Microsoft

had a 31.9 per cent reach among web users, compared with 29.8 per cent

for Freeserve, according to figures from research company MMXI Europe.

ISP Demon was the only other UK-based company in the top ten. Yahoo!

grabbed third place. - Marketing





Rapture TV is launching e-trippers, the UK’s first 24-hour convergent

travel programme. A series of contestants, who have been recruited on

the web, will be sent around the world with a digital video camera,

webcam, laptop and a series of challenges. Their task is to beam back

their experiences every two hours via their webcams. The first

e-trippers will embark on their mission on 1 June. - General release





Clarification: Carphone Warehouse has hired Initiative Media to handle a

pan-European push for its e-commerce portal Mob-e. Media Business

reported this accurately in a news story last week but the headline did

not make it clear that Matters Media will continue to work as the

company’s main agency. Matters Media has worked for Carphone Warehouse

for 11 years. - General release.