CLIENT ROUNDUP

Procter & Gamble, the UK’s largest advertiser, has cut its TV adspend by 25 per cent for the first half of this year. P&G’s spend is forecast to be down by pounds 12.5 million year on year across all TV. Of that figure, pounds 8 million has come out of ITV. P&G’s support for its tissue brands, including Tempo and Bounty, is understood to be unaffected and the company is also investing heavily in advertising Charmin toilet tissue. High TV prices, inflated by demand from dotcom advertisers, is thought to be one factor in P&G’s decision to spend less on television, although it is thought the company is cutting back on media across the board. - Marketing

Procter & Gamble, the UK’s largest advertiser, has cut its TV

adspend by 25 per cent for the first half of this year. P&G’s spend is

forecast to be down by pounds 12.5 million year on year across all TV.

Of that figure, pounds 8 million has come out of ITV. P&G’s support for

its tissue brands, including Tempo and Bounty, is understood to be

unaffected and the company is also investing heavily in advertising

Charmin toilet tissue. High TV prices, inflated by demand from dotcom

advertisers, is thought to be one factor in P&G’s decision to spend less

on television, although it is thought the company is cutting back on

media across the board. - Marketing





National Power is planning to sell own-brand white goods under its

domestic energy arm, Npower, as part of its drive to set up a home

services division. The company will offer free advice on energy-saving

devices and sell products such as kettles and toasters over the

internet. The initiative is one of several home services - including

gas, electricity, plumbing repairs, home insurance and security - to be

offered later this year to Npower’s 2.5 million UK customers. Its rival,

Centrica-owned British Gas, is planning to offer a similar range of

services this year. - Marketing Week





Monster.co.uk, the online recruitment company, has handed Saatchi &

Saatchi its pounds 12 million pan-European advertising account as it

prepares to bolster the brand across the Continent amid fierce

competition in the sector. Saatchis will be responsible for developing a

strategic framework for the European campaign, which will include TV,

radio, print and poster advertising. UK-specific activity is scheduled

to break in July. - General release





Bass is revamping its core beer brands, putting Worthington ale into

bottles for the first time and redesigning its Grolsch lager brand. The

company, which is on the verge of selling its pounds 2 billion brewing

business, is to give Grolsch a new embossed design for its cans and

275ml bottles, which will appear in June and April respectively.

Worthington ale will be available in bottles from June. The new

packaging aims to widen the bitter’s appeal to consumers drinking at

home. Worthington was previously only available in cans. - Marketing





BT Cellnet has moved its pounds 20 million press and radio buying

account out of New PHD and into Zenith, consolidating the business with

that of parent company BT. New PHD has retained the planning and a

spokesman for BT Cellnet said the consolidation was not a criticism of

New PHD’s work. Zenith’s start date has yet to be confirmed. - Marketing

Week





Blockbuster Entertainment, the home video rental chain, is to stop

selling music in its stores, following a review that revealed space

devoted to music CDs was not as profitable as areas devoted to video

rentals and sales. Blockbuster said it would continue to sell music

through its website.



- Marketing





Hilton International Hotels is piloting a high-street standalone version

of its Caffe Cino coffee shop, as it attempts to expand into other

areas. The company created the Caffe Cino format a year ago to brighten

up its hotel foyers and has installed the cafes in 30 of its 80 UK

hotels. The pilot branch opened in Birmingham’s City Plaza last month

and does not carry Hilton branding. If successful, Hilton plans to open

further branches. - Marketing Week.