CLIENT OF THE WEEK: Wilson beefs up its golf clubs - Nick Addecott believes he has the answer to golfers’ prayers, Karen Yates says

Ever had one of those days when you think, ’ten years, and all I’ve done is shift soap powder?’ Then spare a thought for Nick Addecott, a man who has devoted the past three years to the charitable occupation of helping golfers improve their drives.

Ever had one of those days when you think, ’ten years, and all I’ve

done is shift soap powder?’ Then spare a thought for Nick Addecott, a

man who has devoted the past three years to the charitable occupation of

helping golfers improve their drives.



Not content with closet philanthropy, however, Addecott, the brand

manager for golf products at the sports company, Wilson, took his

passion on to TV last week - revealing the Gospel according to the

Wilson Fat Shaft golf club.



This iron, he says, can genuinely improve your game.



And like all enthusiastic sportsmen, he spares no details: ’The Fat

Shaft is wider near its head. This means it stays more stable if you

don’t hit it in the middle of the head. So you’re less likely to slice

or hook the ball.’



Broadly speaking, Addecott says the phenomenon can be summed up in the

strapline of the new commercial, created by BMP DDB: ’Deadly accuracy

and remarkable distance.’ And in case that’s not enough for your game,

Wilson is bringing out a ball early next year which claims to do much

the same thing.



To look at Addecott, you’d think he was a rugby prop forward, not a

golfer - indeed, this was his chosen sport until a spinal injury at the

tender age of 16 dashed his hopes. And so the sport-obsessed Welshman

turned to golf instead.



As a professional golfer, he played local tournaments, helped around the

course shop and took the Professional Golf Association’s four-year

training.



He remained a professional for about eight years before joining Wilson

and working his way upwards. Now he is responsible for all its golf

marketing plans.



An enviable life. And, of course, it has given Addecott ample time to

practise his aim. Especially at the poor bloke - the star of Wilson’s

new commercial - who has to collect all the balls on the driving

range.



So, has Addecott ever hit this unfortunate soul himself? ’Well,’ he

concedes, ’you do get a bit bored out there ... nah ... yeah ... well,

never intentionally.’



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).