Clients and agencies urged to resolve procurement row

The Marketing Agencies Association, whose members include Iris and The Mar­keting Store, has called for a "crisis summit" to discuss "counterproductive demands" by advertisers.

Clients and agencies urged to resolve procurement row

Scott Knox, the MAA’s managing director, has been a vocal critic of the conduct of GlaxoSmithKline and Premier Foods, which both requested payments from agencies this year.

The summit will aim to bring together procurement heads from companies including GSK and Premier Foods; marketing directors; and MAA member and non-member agencies.

The IPA would be willing to attend if the relevant clients were present, according to the body’s director-general, Paul Bainsfair. The IPA is also planning an Adaptathon conference on the subject of agency profitability and remuneration as part of the president Ian Priest’s agenda.

Knox said: "We really want to help clients see that this short-term commercial opportunism is counterproductive. This is big business exploiting little business and needs to be stopped.

"It’s long overdue that procurement and marketers and agencies come together to discuss a fair way for money to pass between brands and their suppliers."

A request for information issued as part of GSK’s global digital review asked agencies pitching to work with the pharmaceutical giant to outline a "percentage rebate" for 2013 and beyond.

The RFI also asked agencies what they would offer as a "one-time sign-on bonus" if chosen to join the GSK global digital roster.

Earlier this year, the MAA was critical of Premier Foods for asking agencies to make what it called an "investment" in the company in return for continuing to work for it.

Last month, it launched a confidential forum where agencies can air concerns.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More