Clients drop ads after US terrorist atrocities

Media owners and agencies have been working flat out taking

difficult decisions to ditch campaigns as a result of the terrorist

attacks in the US last week.



US airlines have pulled their advertising indefinitely - United Airlines

has suspended a $100 million global campaign due to break in

October - in an uncertain economic climate which is expected to bring

bankruptcy for some.



British Airways has suspended all advertising and promotional

activity.



A spokesperson said: "We pulled it immediately as we felt it was

inappropriate to continue advertising. And we are looking at the

situation on a day-to-day basis to decide when we will reinstate

it."



The airline also put an emergency operation in place to reclaim all of

the September issues of its monthly in-flight title, High Life, to

remove four ads, an IAPA insert and editorial. One of the ads for Cunard

shows two people looking at the New York skyline, with the World Trade

Centre in prominent position, and the strapline: "New York may have

changed, the best way to get there hasn't."



The magazines, originally issued on 3 September, were replaced without

the potentially offensive material. Richard Wharton, the commercial

sales director of Premier Media Partners, which publishes High Life,

said: "We replaced the magazine because we feel it has a critical value

to passengers.



There is also a need to maintain the revenue and continuity of the

product. While these are major concerns, they have not been the main

considerations in a situation like this."



However, the low-cost airline EasyJet opted to run ads this week. One in

The Guardian on Monday had the strapline: "Get back to business the

smart way!"



NatWest will not be running its ad by M&C Saatchi showing a man dragging

a uniformed steward into a cupboard in order to steal his uniform and

board the plane without a ticket.



Tough vetting systems were put in place as the disastrous events

unfolded.



But some tactless executions slipped through. The Times ran a full-page

ad for Worldcom, just two days after the disaster, saying: "Are you

worried your hosting provider won't be around tomorrow? Maybe you should

be."



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