Media owners and agencies have been working flat out taking
difficult decisions to ditch campaigns as a result of the terrorist
attacks in the US last week.
US airlines have pulled their advertising indefinitely - United Airlines
has suspended a $100 million global campaign due to break in
October - in an uncertain economic climate which is expected to bring
bankruptcy for some.
British Airways has suspended all advertising and promotional
A spokesperson said: "We pulled it immediately as we felt it was
inappropriate to continue advertising. And we are looking at the
situation on a day-to-day basis to decide when we will reinstate
The airline also put an emergency operation in place to reclaim all of
the September issues of its monthly in-flight title, High Life, to
remove four ads, an IAPA insert and editorial. One of the ads for Cunard
shows two people looking at the New York skyline, with the World Trade
Centre in prominent position, and the strapline: "New York may have
changed, the best way to get there hasn't."
The magazines, originally issued on 3 September, were replaced without
the potentially offensive material. Richard Wharton, the commercial
sales director of Premier Media Partners, which publishes High Life,
said: "We replaced the magazine because we feel it has a critical value
There is also a need to maintain the revenue and continuity of the
product. While these are major concerns, they have not been the main
considerations in a situation like this."
However, the low-cost airline EasyJet opted to run ads this week. One in
The Guardian on Monday had the strapline: "Get back to business the
NatWest will not be running its ad by M&C Saatchi showing a man dragging
a uniformed steward into a cupboard in order to steal his uniform and
board the plane without a ticket.
Tough vetting systems were put in place as the disastrous events
But some tactless executions slipped through. The Times ran a full-page
ad for Worldcom, just two days after the disaster, saying: "Are you
worried your hosting provider won't be around tomorrow? Maybe you should