Clinique runs AR ad in Marie Claire

Cosmetics brand Clinique has launched an augmented reality campaign in conjunction with Marie Claire, to promote the new eye serum, Repairwear Laser Focus Wrinkle & UV Damage Corrector.

Marie Claire: augmented reality campaign
Marie Claire: augmented reality campaign

To demonstrate the "futuristic qualities" of Clinique’s new product and its benefits, IPC Digital’s commercial solutions team produced the video showing viewers the "Future of Beauty".

A symbol, published in the October issue out now and featured on the Marie Claire website, triggers the video when held in front of a webcam. The video also includes a promotion for viewers, who will receive a free sample of the product.

The October issue of Marie Claire also includes advertorial for Clinique in a 40-page beauty special called 'Future Beauty'.

The deal was brokered by media agency M2M.

Richard Johnstone, Marie Claire publishing director, said: "This is a first in the premium beauty market, and to develop such a promotion in partnership with Clinique will excite our readers."