Clipper Teas launches 'change tastes good' TV campaign

Clipper Teas is setting itself up as the challenger to other black teas by encouraging people to cheat on their regular brand in its new TV campaign.

Bartle Bogle Hegarty created the spot for Clipper Teas, which airs exclusively on Channel 4 today 17 March and is called "change tastes good".

The ad shows couples enjoying cups of tea together as messages such as "she’s having an affair" appear on screen.

At the end of the spot, it is revealed that these people are only cheating on their usual tea brand, words flash across the screen asking viewers to "have an affair with Clipper" as a voiceover says "change tastes good". The soundtrack to the ad is Tom T’s 'I Love (Little Baby Ducks)'.

The work was created by BBH’s Tom Drew and Uche Ezugwu, and directed by James Griffiths through Moxie. BBH negotiated the Channel 4 media plan with Allscreens21.

This is the first campaign that BBH has produced for Clipper Teas, since it won the brand’s advertising account in January. Clipper Teas has not advertised since 2012.

It launched its first ad – an animated spot called "say hello" – in 2010. It was created by WARL and Aardman Animations.

This article was first published on Campaignlive.co.uk.

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More