Clipper Teas launches TV campaign

Clipper Teas is setting itself up as the challenger to other black teas by encouraging people to cheat on their regular brand in its new TV campaign.

Bartle Bogle Hegarty created the spot for Clipper Teas, which airs exclusively on Channel 4 today 17 March and is called "change tastes good".

The ad shows couples enjoying cups of tea together as messages such as "she’s having an affair" appear on screen.

At the end of the spot, it is revealed that these people are only cheating on their usual tea brand, words flash across the screen asking viewers to "have an affair with Clipper" as a voiceover says "change tastes good". The soundtrack to the ad is Tom T’s 'I Love (Little Baby Ducks)'.

The work was created by BBH’s Tom Drew and Uche Ezugwu, and directed by James Griffiths through Moxie. BBH negotiated the Channel 4 media plan with Allscreens21.

This is the first campaign that BBH has produced for Clipper Teas, since it won the brand’s advertising account in January. Clipper Teas has not advertised since 2012.

It launched its first ad – an animated spot called "say hello" – in 2010. It was created by WARL and Aardman Animations.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published